On 27 May invited Western Union 700 executieves, agents and customers from around the world to join them to celebrate their partnership in the UEFA Europa League. 180Amsterdam was responsible for the content of the event with a show, speeches by key executives and a panel debate with famous football players like Patrick Vieira and Hope Solo.
Commissioned by 180Amsterdam Livetime Productions produced the technical and decor containing 7 LED Panel screens, which were placed around the room and surrounded the crowd 360 degrees with a cinematic experience.
The campaign for Western Union and the UEFA Europa League is based on PASS. Every time a player passed the ball, Wester Union donates one day education to underprivileged children around the world.